The Merging of Digital and Physical Space

With the help of augmented reality and mobile devices in general, we're being introduced to an age where the internet is being integrated into our physical space.  As David Prescovitz states in the video, "Now cyber space is an overlay on top of our existing reality."  With wifi on the go, no longer does a person need to be cumbered by logging into their desktop to access the internet.  With that and augmented reality, access to the web has almost become an extension of the human senses.  Thanks to this, media is able to reach people in public spaces where it wasn't able to before.

Augmented Reality

With all the advances of these devices, internet consumer habits have also carried over through their cyber space.  If people thought that social media was considered their "personal space," the same would be more so true with their mobile device.    A marketer would be hard pressed to try to advertise to a consumer using the blunt approach.  Imagine being spammed by ads that know where you are, or know exactly what you are doing.  Yes, it is exactly as creepy and annoying as it sounds.  These ads are within their own devices within their own personal space.  They can be avoided by them at any time.  Instead, marketers need to learn to learn how to creatively find a mutual benefit between their consumers.  Just keep in mind that augmented reality is meant to be  an extension of a user's senses, not a hindrance.

• How do we make our brand become a part of the consumer?
• How can we lead  the consumer to our brand through his every day activities?
• What does this particular consumer respond to?
• How can we convenience the customer even more through augmented reality?
• Are we overstaying our welcome?

Some of the questions a marketer might ask with augmented  reality in mind.

Watch the interview with David Prescovitz: http://www.imediaconnection.com/content/27671.asp