The present article points out that "according to a study of Accenture, in 2013, 35% of the Generation Y plans to buy more luxury products".
As a matter of fact, Gen Y is becoming the target of the luxury brands.
Brands are now observing and studying Gen Yers' ways of life, social behaviors, what they like, what they want to be, or to buy.
It is fascinating to see how marketers have built their "Seduction Model" for addressing the present/future "Needs & Wants" of that generation.
This model is also predicting the future: "Gen Y will build the luxury products in the future".
Source: M Publicité / Groupe Le Monde
non-official translations: "Etre de désirs" means "a Person who wants to be desired", "Nu-Renaissance" means "Naked-Renaissance", "Cabinet de Curiosités" means "a shop of curiosities", "Art de l'Autofiction" means "the Art to self-perform one's own role".
Read more: LUXE: 8 LEVIERS POUR SÉDUIRE LA GÉNÉRATION Y,
comments collected by Virginie Achouch during a meeting with Elisabeth Cialdella, marketing director of MPublicité and Eric Briones, strategic planning director of Publicis & Nous, published on November 16 2012, see www.docnews.fr/actualites/media,luxe-8-leviers-pour-seduire-generation,31,15041.html
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