Consumers' Memories

It is nearly the year-end with the traditional Holiday Break,

and the best time of the year to explore again our childhood’s memories.

Whether you are a Gen-Xer or a Gen-Yer,

it may be interesting taking time to reflect on what your references were as a kid

in terms of TV shows, brands, toys, films, cartoons, books, celebrities, aso,

and to compare those with your parents or friends.

source: http://dev.legoimages.com/gallery/classic.php?page=3

This is indeed an interesting process for marketers because they know that the consumers’ memories can have a pretty good influence on their buying decisions depending on what they can recall, and what they can recognize.

source: www.gamepolitics.com/2012/02/13/lucas-licensing-extends-licensing-deal-lego-ten-years#.UMXw94PoSLE

The extent to which our memories are reflected in the new products can greatly influence our buying decisions as well as our selection of seasonal gifts.

Read more: Gen-Y Memories by Jasmine Ryan on Pinterest - see http://pinterest.com/jazzyfresh10/gen-y-memories/