Engaging with the new generations / an example applicable to marketing

Australia is experiencing a rapid ageing of the population, and this evolution impacts directly the qualities that a good coach must have to manage effectively the relationships in a team of younger players.

Moreover, the swift change of the players’ expectations requires today that coaches receive more often update trainings and education.

As a matter of fact, coaches must be able to understand and address the generational gaps in sports, to get the best of teams of Baby Boomers or Generations X, Y and Z.

As reported by the article “…An effective understanding of the different values and perspectives of our younger generations will better facilitate communication between coaches and their players as well as decrease the capacity for conflict. In order to achieve this, we must first acknowledge the issues that the emerging generation has brought to the fore.”

The coach's role in multigenerations' sport teams can be very useful  from a marketing perspective.

We encourage that you, marketers or advertisers read this article to learn more about who is, and what wants Gen Y. However this should not be limited to understand Gen Y only: each generation should do her best to understand the needs and wants of every other generation of consumers.

With this mindset, the learning it provides could find a rich application in the marketing sphere!

Read more:

Engaging with the new generations, published by Mark McCrindle, BSC (Psychology), MA, QPMR, Social Researcher,

Issue: Volume 30 Number 1,

see -  www.ausport.gov.au/sportscoachmag/role/understanding_and_engaging_with_the_new_generations

Image - www.facebook.com/pages/Generation-Y-Sports/135216339860043