Why Gen Y won’t buy what you’re selling

In previous posts, we discussed the difficulty that Gen Y might have to reach a decision to buy. We pointed out also the inefficiency of several marketing campaigns that did not meet properly these generation’s needs.

The present article suggests that we first try to understand  ‘what’  Gen Yers’ expectations are on social media.

Mostly, the article makes amazing statements: Gen Yers “trust their peers first and their parents second”, “hate to be sold anything”, “actively research prices and read reviews before making a purchase”, “expect exceptional service”, “seek to do business with ethical, environmental companies”, and “value customization”.

As a matter of fact, this set of information may be quite useful to cautious marketers, 

however this is not enough!

As a matter of fact, the article goes far above, and proposes specific actions likely to be perceived positively by Gen Y:

-         enhance simple messages emphasizing the important contributions brought by Gen Y in purchasing your brands;

-          share with them something that they like, and they may give it back to you by spreading a valuable word-of-mouth of your products and services, and

-          help them create visions through your products and services; it is important that they feel being part of something bigger than themselves; in this respect, environmental considerations, life quality or visions of better life are topics Gen Y usually likes.

Hopefully this will help Gen Y making buying decisions more easily.

Read more: Why Gen Y won’t buy what you’re selling, BY SARAH SLADEK, XYZ UNIVERSITY, October 9, 2012 - see http://xyzuniversity.com/2012/10/why-gen-y-wont-buy-what-youre-selling/