5 Tips For Engaging Gen Y In Interest-Based Social Communities

Attracting the attention of Gen Y on social media might seem easy considering the time they spend on a daily basis on such interactions.

However, creating and maintaining strong links between Gen Y and an on interest-based social community is much more challenging, and perhaps, even more for brands.

Why? Because Gen Y is leading the trends on social media today, and without observing basic rules, brands will not be able to bring Gen Y’s interests on their products.

Dan Gill is addressing in the present article what brands should do, or better not do, in order that they can engage Gen Y in passionate discussions in online social communities about their favorite products.

The author specifically emphasizes the following recommendations to brands’ ambassadors:

1. Watch for relevant conversations.

2. Be real and watch the rhythm of the conversation before you jump in.

3. Act as a resource and educate people about your products.

4. Don’t be overbearing, don’t excessively post the same information across multiple forums, and save promotions for any ‘Sponsor Forums’ in the community.

5. Stay positive and honest.

Although these are initial recommendations that are worthwhile being followed, more generally, the quality of the dialog with Gen Y will mostly depend whether or not these trendsetters are included in the core strategy of the brands.

Read more:  5 Tips For Engaging Gen Y In Interest-Based Social Communities published by Dan Gill, September 21, 2012, 10:40 AM, MediaPost - see www.mediapost.com/publications/article/183081/5-tips-for-engaging-gen-y-in-interest-based-social.html